Curriculum

First Semester
Cr. ECTS
EC 101 Principles of Microeconomics
Demand and supply, elasticity, price controls, marginal utility and indifference curve analysis, production and costs, market structures, determination of wages, return on capital.
3 6
MATH 105 Introduction to Finite Mathematics
Systems of linear equations and inequalities, matrices, determinants, inverses, Gaussian elimination; geometric approach to linear programming, basic combinatorics, binomial theorem, finite probability theory, conditional probability, Bayes' theorem, random variables, expected value, variance, decision theory.
4 6
PSY 101 Introduction to Psychology
Introduction to psychology including basic psychological processes, such as perception, learning, motivation, as well as theories of development, intelligence, personality, social relations and psychopathology. Overview of research methods in psychology to evaluate these theories and processes.
3 5
TRM 101 Introduction to Tourism Industry
Tourism history and introductory principles as: Tourism in perspective; tourism trends in the world; tourism demand and supply; tourism and development; cultural tourism; tourism psychology and motivations as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning and economics of tourism.
3 5
TRM 107 Anatolian Civilizations
The importance of the Anatolian cultural heritage. Races and cultures that have inhabited Anatolia. The Paleolithic and Neolithic eras in Anatolia. Chalcolithic culture and the Bronze Age. The Assyrian trading colony period. History of the Hittites and Phrygians. The culture of the Urartians. Ancient regions of Anatolia during Greek and Roman times. Istanbul through the ages. Museum and site visits.
3 5
DEPT/ HSS/ COMP Elective 3 5
19
32
Second Semester
Cr. ECTS
AD 204 Business Communications
Development of oral and written communication skills; memoranda and report writing; communicating in international contexts; public speech; and presentations.
3 5
AD 220 Management of Organizations
An introductory course in management theory and practice; Management is presented as a discipline and as a process. Major topic areas include the evolution and scope of management, decision making, planning, organizing, leading and controlling.
3 5
EC 102 Principles of Macroeconomics
Nature of income and national income determination, employment, money and banking, fiscal and monetary policy, international trade theory and balance of payments, economic development, economic system, the general structure of Turkish economy.
3 6
MATH 106 Introduction to Calculus for Social Sciences
Functions of one variable, properties of quadratic, cubic, exponential and logarithmic functions, compound interest and annuities, limits, continuity and differentiation, applied maximum and minimum problems, basic integration techniques, sequences and series.
4 6
TRM 104 Environment and Tourism
Key global environmental problems and their impact on tourism. Positive and negative impacts of tourism on the natural and cultural environment. Analysis of the impact of alternative forms of tourism and of sustainable practices. Case studies on existing practices to review and evaluate alternative forms of tourism.
3 5
DEPT/ HSS/ COMP Elective 3 5
19
32
Third Semester
Cr. ECTS
AD 213 Financial Accounting
Introduction to basic concepts and principles of accounting based on International Financial Reporting Standards. Recording business transactions and year-end adjustments, preparation of trial balance, balance sheet and income statement; opening and closing the accounts; analysis of major accounts. The use and interpretation of financial reports. The concepts and standards for the measurements used in preparing the financial statements of businesses.
3 5
AD 242 Strategic Marketing Management
Introduction to the fundamental principles, concepts and analytical techniques related to the role of marketing in the profit and not- for-profit organizations and in the economy. Strategic planning, and strategic marketing, elements of the marketing mix, consumer behavior, competitive strategies, evaluation of marketing management. Group exercises and field study on new product development, pricing, distribution, integrated marketing communications and positioning.
3 5
AD 251 Managerial Statistics I
Presentation and interpretation of data; basic probability theory; theoretical distributions; problems of estimation and tests of hypotheses.
3 5
LAW 101 Introduction to Law
Social relations and law. Various legal systems, including common law, equity law and European law. Branches of law: public and private law. Sources of law. Application of law and interpretation. Rights, including the acquisition of rights and bona fides and the exercise of rights and good faith.
3 5
TRM 223 Accommodation Industry
Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices and performance evaluation in hotels.
3 4
-- -- Foreign Language 3 5
TK 221 Turkish I 2 3
20
32
Fourth Semester
Cr. ECTS
AD 214 Managerial Accounting
Preparation of accounting information for managerial decision making purposes. Introduction to models and techniques for managerial decision making using accounting information; ratio analysis; funds flow statement cost-volume-profit approach; budgeting; investment analysis.
3 5
AD 252 Managerial Statistics II
Simple regression and correlation; multiple regression and correlation; selected topics in regression analysis; index numbers; time-series analysis. Prerequisite: AD 251
3 5
TRM 224 Interpersonal Communication
The concepts of interpersonal communication, including listening, verbal communication and nonverbal communication. Creating communication climates. Understanding “self” in interpersonal communication. Communication in groups and leadership in group communication. The effects of interpersonal communication technologies. Basic guest relations. Experimental group exercises where students get feedback from each other.
3 4
TRM 242 Tourism Law
Basic knowledge of legal rights and responsibilities in hotel and restaurant management. Case studies related to legal problems and the logical organization of corresponding solutions. Prerequisite: LAW 101
3 4
TRM 282 Travel Industry
The formation of the idea of travel as an inseparable feature of modern human beings. Mobility theory; cities as spaces of tourism; historical development of transportation systems; mutual constitution of transportation, travel and tourism; social, cultural and economic impacts of transportation systems and hubs. Evolution and current workings of the travel industry; employees of travel industry; effect of technology on travel industry; current operational structure and practices; future prospects.
3 5
-- -- Foreign Language 3 5
TK 222 Turkish II 2 3
20
31
Summer Training
Fifth Semester
Cr. ECTS
AD 311 Financial Management
The time value of money; discounted cash flow analysis; valuing financial assets. Capital budgeting; risk and return; cost of capital; corporate financing decisions; and introduction to capital structure.
3 6
MIS 323 Research Methodology
The role of research in managerial planning and decision making. Research problem definition and formulation. Quantitative and qualitative research techniques. Sampling, data sources, data gathering techniques, coding, tabulation and data analysis.
3 6
TRM 331 Management of Human Resources
Functions of human resources management, including human resource planning, job analysis, job descriptions, job design, recruitment, training and development, performance appraisal, wage and salary management, job evaluation, and discipline. Prerequisites: AD 220, PSY 101
3 5
-- -- Departmental Elective 3 5
-- -- Foreign Language 3 5
HTR 311 Hist. of Turk. Rep. I 2 3
17
30
Sixth Semester
Cr. ECTS
TRM 336 Organizational Behavior
A survey of concepts and theories seeking to understand and explain individual and group behavior in organizations. Perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress. Prerequisite: TRM 235 or consent of the instructor.
3 6
TRM 364 Services Marketing
Management of the marketing function, with special emphasis on the requirements of service organizations. Classification of services. Integrated marketing mix for services. Issues related to the marketing of services such as service recovery and balancing demand and capacity. The role of technology in the marketing of services. Prerequisites: AD 220, AD 242
3 6
TRM 378 Food Service Management
Overview of the internal workings of food services management. Food services organization structures, job descriptions, control mechanisms, systems design, and specialty food service equipment. Analysis of food services management in the context of hotels, airlines and other institutions. Field visits to various types of operations. Prerequisite: AD 220.
3 5
-- -- Departmental Elective 3 5
-- -- Foreign Language 3 5
HTR 312 Hist. of Turk. Rep. II 2 3
17
30
Summer Training
Seventh Semester
Cr. ECTS
AD 409 Business Ethics
An interdisciplinary approach to the analysis of ethical problems and issues arising from management and administrative practices in the private and public sector. Among the topics/issues covered will be relationship of ethics and philosophy, sociology, economics, law and management; code of ethics for students of management, economics and political sciences; honesty and social responsibility in management, health and safety in the workplace, discrimination and employment, ethical leadership, impact of marketing operations, misleading and deceiving advertising, product information and promotion, consumer protection, disadvantaged consumers ecological conscientiousness.
3 6
TRM 405 Conventions and Special Events
Event tourism, its impact on tourism economy; Trends and consumer research; destination planning and marketing; planning and marketing for individual events; convention planning and functions of convention bureaus and their impact in destinations development. Case studies on special events. Prerequisite: TRM 263.
3 6
TRM 413 Tourism Destination Development
Identification and evaluation of tourism resources, planning and management of tourism destination areas. Analyses of destination life cycle, approaches to destination development, interpretation of tourism trends and case examples. Prerequisite: Senior standing or consent of the instructor.
3 6
-- -- Departmental Elective 3 5
-- -- Complementary Elective 3 5
15
28
Eighth Semester
Cr. ECTS
AD 408 Strategic Management
Strategic management of businesses in different segments of industry, major policy decisions for integrated organizations.
3 6
TRM 400 Internship
Integrates the academic curriculum with practical experience in the field of tourism management. A minimum of 60 working days of supervised and structured practical experience in approved organizations.
0 6
TRM 408 Operations Research For Service Industry
Introduction to modeling concepts and operations research techniques as quantitative decision making tools. Topics include linear programming, duality, sensitivity analysis, transportation and assignment problems, network models and case studies from the service industries. Queuing, simulation. Prerequisite: Senior standing or consent of the instructor.
3 6
TRM 492 Tourism Research Project
Term project preparation in a field of interest such as tourism policy, destination marketing, culture tourism, travel agency operations, consumer preferences in tourism. Cross-cultural non-verbal communication in tourism.
3 10
-- -- Departmental Elective 3 5
-- -- Complementary Elective 3 5
15
38
Totat Credits Total ECTS
142
253
DEPARTMENTAL ELECTIVES
Cr. ECTS
TRM 123 Professional Communication
Importance of communication in the tourism sector. Emphasis on the correct use of English and tourism jargon. Development of communication skills in English to address guests in travel agencies, hotels and to solve guest problems.
3 4
TRM 139 Travel Geography
Physical features of continents, natural resources, mountains, rivers and lakes. Main capital cities. Principal tourists' attractions: places, regions and localities at certain destinations. Air, land and sea transportation modes. Planning and preparation of itineraries, time differences, the international date line, total travel time. Important local currencies, maps for practical training.
3 5
TRM 146 Social Aspects of Tourism
The effects of social change and gender politics on tourism industry; inequality and tourism politics. The effects of global media on tourism industry.
3 5
TRM 153 Introductory Computing for Business
Introduction to computer concepts in the framework of business applications. Electronic data processing. Survey of different operating systems. Mainstream package programs (word processing, databases, spreadsheets), with application practice during lab sessions
3 5
TRM 162 History of Civilizations
Study of different civilizations from antiquity to the present. The culture produced within the framework of western civilization, with respect to art and literature. The importance of past and present civilizations in the shaping of modern thought.
3 5
TRM 301 Ancient Cities and Tourism
Introduction of cultural tourism products based on historical resources. Creation of theme projects as tourism products within a historical setting, visual presentation of various theme parks. The study of history and archeology of Istanbul by slide presentations and sightseeing.
3 5
TRM 307 Anatolian Mythologies
Mythology as a source of knowledge on past civilizations. The psychological, religious and social dynamics of myths. Tools to understand mythologies. Anatolian and Near-Eastern origins of Greek myths. Refrection of myths in art.
3 5
TRM 313 Economics Issues in Tourism
Economic aspects of the tourism industry. Analysis of core macro and micro economic concepts, including scarcity, opportunity cost, supply and demand, market structures, elasticity, GDP, GNP, employment, income distribution, exchange rates, balance of payments and investment decisions, all with particular focus on tourism. The effects of branding and sustainability on tourism development.
3 5
TRM 315 Cruiseline and Marina Operations
Relationship between tourists and modern passenger shipping providers, overview of cruise industry, relationship to other segments of the tourism industry; operating and marketing procedures, ship profiles, itineraries, and ports of call. International regulations. The service intensive nature and resulting challenges of operations and management. Exploration of career opportunities.
3 5
TRM 338 Adventure Learning in Management
Acquiring core managerial competencies such as problem solving, decision making, innovation, creativity, developing team spirit, project management, risk management by live e?periences through adventure learning technique.
3 5
TRM 339 Global Institutions
The global interdependence of economic, political, social, cultural, technological and ecological factors. Transnationalism, globalization and the neoliberal economy. The typology of global institutions and the role of transnational organizations in contemporary social, economic and political life. Frameworks, regulations and socio-cultural trends that animate and govern global tourism. Prerequisite: TRM 101 or consent of the instructor.
3 5
TRM 363 Service Quality Management
A general view of quality, dimensions of service quality, diagnosing service quality failures, measurement of customer satisfaction with services, cost of quality, planning for and managing service quality.
3 4
TRM 366 Entrepreneurship and Business Planning in Tourism
Theoretical framework of entrepreneurship and the role of entrepreneurs. The process of new venture development in the tourism industry. Feasibility study as a tool for new venture assessment. Basic components of a business plan, including the business concept development, assessment of industry trends and competitive structures, the preparation of marketing, management and organization plans, financial statement projections, and investment appraisal. The application of business planning and investment appraisal techniques to new venture development in tourism.
3 5
TRM 368 Promotion of Services
Personal sales, advertising, public relations and sale promotions in connection with the services industry. Use of globally accredited cases to demonstrate theoretical principles. Application of concepts to real market conditions through class projects.
3 5
TRM 371 Food Science and Nutrition
The scientific study of food with respect to its chemical nature, physical properties and nutritional composition. Nutrition as the study of food and its utilization by the body. Nutrients, basic physiology, enzymes and digestion, food and energy. Food poisoning, food preservation, food additives and product labeling.
3 5
TRM 373 Sociology of Food
Analysis of the social ecology of food from an evolutionary perspective, using principles from anthropology and sociology. The relationship of food to the physiological, cultural and cognitive evolution of human beings and to other factors such as technological changes, memory and senses, health, social identity, politics, globalization and tourism.
3 5
TRM 374 Information Systems for Travel Industry
The use of information technology and CRS (computerized reservation systems) in tourism. Travel information manual; geographic travel regions; timetables and schedules; ticket reservation changes; fare quotations, passenger files. Hotel and rent a car availabilities, bookings and sales.
3 5
TRM 376 Information Systems for Hotel Industry
Functions of computer reservation systems, hotel automation, front office procedures, room categories, check in and check out procedures, reservations, payment conditions and reservation cancellations, room management, rate management and hotel accounts.
3 5
TRM 377 International Cuisines
Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production. Laboratory sessions and field trips.
3 5
TRM 384 Transportation Systems
Analysis of passenger transportation systems. Historic and current developments; components, functions, demand characteristics, social and economic aspects, impact of public and international regulation; interrelationship with other tourism sectors, air transportation organization, ticketing. Models of transportation, tour operation and transportation. Importance of airline transportation in tourism; types of carriers, tickets and promotional fares; reservation procedures through computers; recent applications; passenger handling in airports and seaports.
3 5
DEPARTMENTAL ELECTIVES
Cr. ECTS
TRM 392 Sanitation and Hygiene
The importance of sanitation in hotel operations. Food and beverage microbiology. Personal hygiene of staff. Cleanliness and maintenance of food production and service equipment and facilities. The HACCP standarts and applications.
3 5
TRM 402 Special Interest Tourism
Newly emerging tourism activities that are heavily based on individual preferences and diverse life styles. Rural tourism, cultural tourism, heritage tourism, educational tourism, health tourism, senior tourism.
3 5
TRM 404 Learning Organizations
Principles and practices of learning organizations; Mental models, personal mastery, shared vision, team learning and systems thinking; Flow of knowledge, communication and building trust; Role of leadership for learning organizations; Managers as facilitators of learning; Investigation of frontiers of learning organizations; Teams work on learning organizations.
3 5
TRM 406 Consumer Behavior
Factors affecting purchase-related consumer decisions. Personal and external factors that have impact upon the consumer decision making process, attitude formation and attitude change, communication, adoptation of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organazations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.
3 5
TRM 407 Recreation and Leisure Management
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
3 5
TRM 411 Cultural Tourism
The relationship between culture and tourism. Civilizations as major cultural tourism attractions. Current issues in the management of tangible and intangible assets, such as interpretation, cross-cultural values, sustainable tourism and the impact of development.
3 5
TRM 415 Introduction to Professional Life
TRM 415 - Introduction to Professional Life (3+0+0) 3 ECTS 5 (Profesyonel Hayata Giriş) Career planning; networking, and job searching strategies; assessment of changing world of work; value and process of strategic management; applications of key strategy concepts; organizational and environmental analysis. Prerequisite: Consent of the instructor.
3 5
TRM 435 Diversity Management
Place and importance of diversity management in management systems. Managerial competencies needed for diversity management. Impact of diversity management on corporate performance.
3 5
TRM 436 Corporate Consultancy
Kurumsal Bazda Danışmanlık
3 5
TRM 437 Airline Management I
Aviation history. Micro-level commercial airline functions, civil aviation organizations, operation of airlines. Cooperation and competition in airline business; production of a seamless product. Players and their interaction in the service chain. Political, economic and social environments affecting the airline industry, legislations controlling civil aviation, air service agreements, settlement systems, distribution mechanisms, hubs and spokes, alliances. Customer loyalty programs, yield management and fleet planning.
3 5
TRM 438 Airline Management II
Global and macro-level commercial airline industry functions, main concepts in airline industry. Electronic commerce, customer relations management, reservation techniques; overbooking, deniedboarding and compensation mechanisms. Regional airlines, cargo and charter services. Labor relations in aviation, lowcost airlines, airline privatization issues, aviation insurance, security and airport relationships. Dimensions of transport in relation to tourism industry service chain, travel trade and hotel management.
3 5
TRM 441 Financial Management For Tourism And Hospitality
The relationship between risk and return, calculating beta coefficients, cost of debt, cost of common stock, the weighted average cost of capital, factors that affect the weighted average cost of capital, the corporate valuation model, debt policy, payout policy, long-term financial planning, short-term financial planning, derivative instruments, international financial management, applications in the tourism and hospitality industry.
3 5
TRM 465 Current Issues in Tourism
A wide range of topics on different types and modes of travel and related travel organization systems such as adventure travel, special airport services, domestic tourism, interest travel, student and youth travel as well as corporate travel market; congress organizations; cruise market operation; group travel as well as procedures by submission and analyses of cases by specialists of the respected fields.
3 5
TRM 468 Property Management and Maintenance
The role of the property manager; present expenses and long term trends; leasing and contract maintenance; equipment replacement policies; planning a systems approach; staffing requirements; other related topics as waste and trash removal and disposal; security (fire, guest employer and energy saving devices); future lodging engineering systems.
3 5
TRM 474 Tourism Safety and Security Management
Safety and security measures and its operational procedures in air travel, cruise ships, hotels. Safety hazards, fire safety, food-borne illnesses and infection and infection diseases, medical emergencies and terrorism and the necesssary insurance selection policies as to the above hazards.
3 5
TRM 476 E-Marketing
Inrternet as a commercial medium and its use in the tourism industry. Main areas to be covered (major topics) will include the development of the internet, social and the marketing changes brought by its utilization of the world wide web for communications, promotion, advertising and distribution.
3 5
TRM 48M Sp. Top. Analytical Thinking & Problem Solving 3 6
TRM 48T Analytical Thinking & Probabilistic Strategies
Analytical reasoning is the process of breaking down the large problem into smaller components and using the deductive process to get an easier solution. On the other hand, probabilistic reasoning works under uncertainty and by applying the concepts of expectation, equity, risk and reward it tries to reach a plausible solution to a non-deterministic problem. After analyzing one of the oldest probabilistic game, backgammon, the students will develop the ability to make assessment under uncertainty by using analytical methods. The primary goal is to get satisfaction of surfing on the waves of uncertainty and to feel the power of managing the uncertain situations.
3 5
TRM415 Introduction to Professional Life
Career planning; networking, and job searching strategies; assessment of changing world of work; value and process of strategic management; applications of key strategy concepts; organizational and environmental analysis. Prerequisite: Consent of the instructor.
3 3