Maria Dolores ALVAREZ

Phone Number: 
(+90) 212 359 6987
(+90) 212 265 2119
  • Undergraduate: Law and Business Administration - Universidad de Deusto (Spain) 1989
  • Graduate: European Union Law - Université Libre de Bruxelles (Belgium) 1990
  • Graduate: Business Administration - Cornell University (New York, USA) 1993
  • Ph.D: Marketing - Boğaziçi University (Turkey) 2003
Research Projects: 
  • Recovery of the tourism industry: Generation of knowledge for directed action, funded by the Spanish Ministry of Science and Innovation (grant number PID2020-114788RB-I00), Project team member, 2021 - expected 2024.
  • Tourism in zones of conflict, funded by BAP (Boğaziçi University Scientific Research Projects) destekli, Project coordinator, 2019-2020.
  • Road Map for the Situation Analysis of Tourism in the Cappadocia Region, funded by the Ahirler Regional Development Agency, Project team member, 2019. 
  • Turkish Tourists’ Attitudes Toward Sustainability Attributes in Tourism Destinations, funded by BAP (Boğaziçi University Scientific Research Projects), Project coordinator, 2015
  • Relationship Marketing and Value Creation, funded by the Spanish Ministry for Science and Innovation (grant number ECO2008–00488), Project team member, 2012-2015.
  • A Comprehensive View of Istanbul Hotels, supported by BAP (Boğaziçi University Scientific Research Projects ) and TÜROB (Hotel Association of Turkey) , Project team member, 2012-2014.
  • Master Plan of the Thrace TR21 Region, funded by the Thrace Regional Development Agency, Project coordinator, 2011-2012.
  • Alliances for Culture Tourism in Eastern Anatolia: Training needs assessment for Kars (MDGF-1792, 2010), supported by(UNDP, UNWTO, UNESCO, Project coordinator, 2010.
  • Action Plan for the Development of Sarıyer, Sarıyer Municipality, participated in the meetings of the tourism module, 2010.
  • Positioning Istanbul’s Historical Peninsula as a World Class Tourism Destination, UNWTO Tedqual Volunteers Programme, Boğaziçi University – George Washington University – UNWTO, Project coordinator, 2007.
Research Interests: 
  • Destination marketing (Destination branding / Destination risk)
  • Tourist behavior
  • Sustainable destination development
Selected Publications: 
  • Fuchs, G., Alvarez, M.D. ve Campo, S. (2023). Animosity and perceived risk in conflict-ridden destinations. Tourism Review
  • Campo, S. and Alvarez, M.D. (2022). Animosity based on traditional enmity versus other causes. Asia Pacific Journal of Marketing and Logistics, 34(3), 524-542.
  • Suna, B. and Alvarez, M.D. (2021). The role of gastronomy in shaping the destination’s brand identity: An empirical analysis based on stakeholders’ opinions. Journal of Hospitality Marketing & Managementş 30(6), 738-758.
  • Alvarez, M.D. and Campo, S. (2020). Consumer animosity and its influence on visiting decisions of US citizens. Current Issues in Tourism, 23(9), 1166-1180
  • Aydın, B. and Alvarez, M. D. (2020). Understanding the tourists’ perspective of sustainability in cultural tourist destinations. Sustainability, 12(21), 8846.
  • Campo, S. and Alvarez, M.D. (2019). Animosity towards a country in the context of destinations as tourism products. Journal of Hospitality & Tourism Research, 43(7), 1002-1024.
  • Sanchez, M., Campo, S. and Alvarez, M.D. (2018). The effect of animosity on the intention to visit tourist destinations.  Journal of Destination Marketing and Management, 7(1),182-189.
  • Hatipoglu, B., Alvarez, M.D. and Ertuna, B. (2016). Barriers to stakeholder involvement in the planning of sustainable tourism: the case of the Thrace region in Turkey, Journal of Cleaner Production,111, 306-317.
  • Alvarez, MD, Go, F and Yüksel, A (Editors) (2016). Heritage Tourism Destinations: Preservation, Communication and Development. CABI. ISBN: 978178064677
  • Fayos-Solá, E., Alvarez, M. D. and Cooper, C. (Editors) (2014). Tourism as an Instrument for Development, Bridging Tourism  Theory and Practice Series. Emerald. ISBN: 9780857246790
  • Alvarez, M. D. and Sara Campo (2014). The Influence of Political Conflicts on Country Image and Intention to Visit: A Study of Israel’s Image. Tourism Management, 40: 70-78. 
  • Campo, S. and Alvarez, M. D. (2014). Can Tourism Promotions Influence a Country’s Negative Image? An Experimental Study on Israel’s Image. Current Issues in Tourism, 17(3), 201-219.
  • Alvarez, M. D. and Campo, S. (2011). Controllable versus Uncontrollable Information Sources: Effects on the image of Turkey. International Journal of Tourism Research, 13, 310-323.
  • Campo Martínez, S. and M. D. Alvarez (2010). Country versus destination image in a developing country. Journal of Travel and Tourism Marketing, 27(7), 748-764. 
  • Alvarez, M. and Asugman, G. (2009). Issues in Formative Measurement: Response to Murphy (2009). Annals of Tourism Research, 36(4), 738-742. 
  • Alvarez, M. and Asugman, G. (2006). Explorers versus Planners: A Study of Turkish Tourists. Annals of Tourism Research, 33(2), 319-338. 

At the graduate and undergraduate level:

  • Destination development for sustainable tourism
  • E-marketing
  • Business strategy
  • Services Marketing
  • Research methodology
  • Tourism research topics

Award for Excellence in Research, Boğaziçi University Foundation, 2018.

Award for Excellence in Teaching, Boğaziçi University Foundation, 2008, 2015.