Ahmet UŞAKLI

Assoc. Prof.
Phone Number: 
+90 212 359 7275
E-Mail: 
ahmet.usakli@bogazici.edu.tr
Internet: 

Web of Science profile

Google Scholar

https://calendly.com/ahmetusakli

 

Education: 
  • Ph.D. Tourism Management Education, Gazi University (Turkey), 2016 (Ph.D. Scholarship Program of TUBITAK)
  • M.S. Hotel Administration, University of Nevada Las Vegas (USA), 2009 (U.S. Department of State’s Fulbright Scholarship Program)
  • B.S. Tourism Management Education, Gazi University (Turkey), 2005
Research Interests: 
  • Consumer behavior
  • Services marketing
  • Destination marketing
  • Quantitative methods, data analysis, and statistical modeling
Selected Publications: 

Journal articles:

  • Kladou, S., Lee, K., Usakli, A., & Shi, Y. (2025). Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement. Journal of Vacation Marketing. https://doi.org/10.1177/13567667251331620
  • Ozekici, Y. K., Silik, C. E., & Usakli, A. (2025). Uncovering the perceptions and exploratory antecedents of artificial intelligence-backed robotic technology in the restaurant industry. Journal of Foodservice Business Research, 28(6), 1247-1277. https://doi.org/10.1080/15378020.2024.2318524
  • Tosun, C., Dedeoglu, B. B., & Usakli, A. (2024). The role of gender in shaping the destination service quality and its consequences. International Journal of Tourism Research, 26(4), e2701. https://doi.org/10.1002/jtr.2701
  • Kladou, S., Usakli, A., & Lee, K. (2024). Zooming in small family wineries: Exploring service quality, loyalty and the moderating role of wine involvement. International Journal of Wine Business Research, 36(4), 613-630. https://doi.org/10.1108/IJWBR-11-2023-0078 
  • Usakli, A., Kucukergin, K. G., Shi, D., & Okumus, F. (2022). Does self-congruity or functional congruity better predict destination attachment? A higher-order structural model. Journal of Destination Marketing & Management, 23, 100686. https://doi.org/10.1016/j.jdmm.2021.100686
  • Lee, K., Kladou, S., Usakli, A., & Shi, Y. (2022). Inspiring winery experiences to benefit destination branding? Insights from wine tourists at Yantai, China. Journal of Hospitality and Tourism Insights, 5(1), 116-137. https://doi.org/10.1108/JHTI-06-2020-0109
  • Usakli, A. & Kucukergin, K. G. (2018). Using partial least squares structural equation modeling in hospitality and tourism: Do researchers follow practical guidelines? International Journal of Contemporary Hospitality Management, 30(11), 3462-3512. http://dx.doi.org/10.1108/IJCHM-11-2017-0753 (Special Issue on Methodological Advances in Hospitality and Tourism)
  • Kılıçlar, A., Uşaklı, A. & Tayfun, A. (2018). Terrorism prevention in tourism destinations: Security forces vs. civil authority perspectives. Journal of Destination Marketing & Management, 8, 232-246. http://dx.doi.org/10.1016/j.jdmm.2017.04.006
  • Uşaklı, A., Koç, B., & Sönmez, S. (2017). How 'social' are destinations. Examining European DMO social media usage. Journal of Destination Marketing & Management, 6(2), 136-149. http://dx.doi.org/10.1016/j.jdmm.2017.02.001
  • Usakli, A. & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114-127. http://dx.doi.org/10.1016/j.tourman.2010.06.006

 

Books:

 

Book chapters:

  • Kladou, S. & Usakli, A. (2025). An overview of place and destination branding. In Kladou, S. & Usakli, A. (Eds.), Understanding Place and Destination Branding? Edward Elgar Publishing, UK. https://www.e-elgar.com/shop/gbp/understanding-place-and-destination-branding-9781035321032.html 
  • Kladou, S., Usakli, A., & Lee, K. (2024). Exploring Emerging Chinese Wine Tourists: Does Gender Matter? In Martínez-Falcó, J., Marco-Lajara, B., Sánchez-García, E., Millán-Tudela, L.A. (Eds.), Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-54837-6_6
  • Usakli, A. & Rasoolimanesh, S. M. (2023). Which SEM to use and what to report? A comparison of CB-SEM and PLS-SEM. In Okumus, F., Rasoolimanesh, S. M., & Jahani, S. (Eds.), Cutting Edge Research Methods in Hospitality and Tourism. Emerald Publishing. https://doi.org/10.1108/978-1-80455-063-220231002
  • Uşaklı, A., Koç, B., & Sönmez, S. (2019). Social media usage among top European DMOs. In Kozak, M. & Kozak, N. (Eds.), Tourist Destinations: Instruments, Products and Cases. Springer. https://doi.org/10.1007/978-3-030-16981-7_1
  • Baloglu, S., & Usakli, A. (2011). Summarizing data. In Sirakaya, E., Uysal, M., Hammit, W. E. & Vaske, J. J. (Eds.), Research Methods for Leisure, Recreation and Tourism. UK: CABI Publishing. https://www.cabi.org/bookshop/book/9781786390486
Teaching: 

PhD level: 

  • TRM611 Research Methods 
  • TRM612 Multivariate Data Analysis

Master's level:

  • TRM554 Research Methods in Tourism Management
  • INCT587 Marketing Research

Undergraduate level:

  • TRM223 Accommodation Industry
  • TRM378 Food Service Management
  • TRM413 Tourism Destination Development
  • TRM492 Tourism Research Project
Other: 

To schedule a meeting with me, please click the link below.

https://calendly.com/ahmetusakli/